Designed to enhance visual merchandising of fresh produce, DOLADISPLAY's display trays combine functionality with aesthetic appeal. The trays feature color-matched bases that complement specific produce types - green for vegetables, terra cotta for root crops, or natural wood tones for organic sections. Strategic ventilation openings create attractive shadow patterns under display lighting while maintaining produce freshness. The graduated depth design (deeper rear, shallow front) ensures full visibility of contents while maximizing display capacity. Optional accessories include removable dividers for variety packs, clip-on signage holders, and integrated price channel frames. The non-reflective surface treatment eliminates glare from overhead lights for perfect photography-ready displays. Custom branding options include molded-in retailer logos or seasonal color variants. Visual merchandising guidelines are available for different store formats.